I read this story in the Valley Independent Sentinel and just had to share it. I so love this idea: Using social media to promote local farms and charity.
In sum, it’s the Jones Family Farm vs. Bishop’s Orchard. The two CT farms are battling for the most Facebook fans, and loser has to spend a day working on the other farm.
Sure it’s great marketing, but it’s good for local charities too, because the farms plan to donate $1 to charity for each Facebook fan that signs up before 8 a.m. Nov. 27. The farms also plan to donate a portion of the money to the Working Lands Alliance, a local project of the American Farmland Trust which preserves farmland in the state.
Here’s a link to Jones’ Facebook page, and Bishop’s Facebook page.
Check out the entire news story: Valley Independent Sentinel | Jones Family Farms Battles For Facebook Fans